New coins have an anti-sniper fee. When trading opens, the fee starts at 90% and falls to the normal 2% over 60 seconds. It stops bots from buying everything in the first block for almost nothing. The fee is split the same way as the normal trade fee.
If you buy in the first minute, you pay the fee shown in the quote. Waiting until the minute is over means you pay 2%. The creator's own first buy in the launch transaction pays 2%.